is a modern general store for a well-lived life, combining the charm of a country general store with the sophistication of a modern city lifestyle. Our Urban General Store specializes in all things fun and functional. We have something for everyone! Our unique assortment of accessories, toys, home and gift items represents the best of what life has to offer, all at one colorful and navigatable website. We are based in Brooklyn, NY- come and visit us if you can!